Let there be no mistake about it: we have been brought here to validate that conclusion.
Jim Stengel conducted an unprecedented, ten-year growth study utilizing Millward Brown Optimor’s global database of more than 50,000 brands and additional research.
What he found was astounding: brands that centered their businesses on the ideal of improving people’s lives resonate more with consumers—and outperform their category competitors.
Robo SAFE aims to develop a holistic Verification, Validation and Test ().
An new Institute for Advanced Studies funded inter-disciplinary research initiative and associated workshop series.
Unit readiness, movementdates, passengers, and cargo details should be confirmed with theunit before validation occurs.
See also independent review; time-phased force and deployment data; verification.Moreover, an investment in the top 50 businesses in the growth study—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500 over that same 10 years.Here’s the proof— Whether your business is in the Fortune 500 or a new venture, whether you are in senior management or beginning your career, getting started on an inspiring ideal is the foundation for changing the narrative of business.Top performing brands are built on ideals, higher-order purposes that transcend products and services.The Jim Stengel Study of Business Growth conducted by Millward Brown revealed that ideals facilitate meaningful difference.If man is to hold no beliefs except those proved valid by experience, how can there be any to validate?