Federal law offers significant protection from written threats and harassment.
However, an individual who sends threatening letters to another either through the Internet or mail may also face punishment under state laws.
Such letters are difficult to write and even more difficult to write in such a way that encourages recipients to respond willingly and enthusiastically.
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In fact, federal law prohibits sending them -- and most states have laws that prohibit sending threatening letters as well. Postal Service demanding money or other things of value under the auspices of threat of bodily harm or kidnapping can face 20 years in federal prison.
Federal law carries harsh penalties for those who send threatening letters to other individuals. Similarly, anyone who threatens to injure the reputation of another unless given money can face jail time.
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In addition to letters sent through the mail, it is also a federal crime to send threatening emails to another person.
Specifically, it is illegal to send an email threatening to kidnap or injure someone.
Mailing lists for nearly every imaginable demographic exist. A boring headline will not attract your potential client. Use a stock photo, product shot or clip art graphic that lends credibility and meaning to your message.
David Ogilvey, the "Father of Advertising" describes the headline as the most important element in most ads, and should be considered the "telegram" which prompts your audience to read the body copy. According to Don Bly of "The Copywriter's Handbook," you have just 5 seconds to get your reader's attention. Begin your sales letter with a personal touch, even though you may be sending out 5,000 letters.
You can avoid making the common mistake of many consultants, small business owners and salespeople when introducing yourself to others by remembering one simple reality.