According to the holding company, the addition of Salmon will enhance Wunderman’s offering to include enterprise-level retail and mobile commerce capabilities.
WPP continues to consolidate brands throughout its agency empire.
The holding company has confirmed that it is placing the e-commerce specialist Salmon, which it acquired in 2013, under the Wunderman fold.
In simple terms, media agencies are the companies responsible for overseeing the delivery of advertising campaigns by deciding where ads will appear (a process known as media planning) and then negotiating over rates with mediaowners such as broadcasters and publishers (media buying).
Increasingly they are also involved in related disciplines such as product placement and sponsorship.
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Separately it’s merging two healthcare communications agencies — greyhealth group (ghg) and Sudler & Hennessey — in the Australia-New Zealand region.
Wunderman is launching a new division called Wunderman Commerce, to which Salmon will contribute.
It was created originally from the combination of the inhouse media departments of WPP's JWT and Ogilvy & Mather advertising networks.
Media Com sits just behind WPP stablemate Mindshare.
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